We've got a project in one of my classes the involves designing a wine brand and label (that includes inventing a name too). So, the made up story for "crow's nest" is that it comes from the vineyards on Vancouver Island, which apparently has lots of crows, or at least a few. And of course, Vancouver has a long history of trade via its huge sea port etc/., so the image of a ship fits the region pretty snug. Eventually this will be mapped onto a 3D model, put in a minimal environment and rendered, so there's more to come.
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